Blue Tuesday: Is there too much work against Blue Monday?

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This bear is leaving home because its owners believe that Blue Monday has a scientific origin. (Attribution)

Yesterday wasn’t Blue Monday. Or to use its full name, Blue Monday (A Normal Day Of The Year Which Was Rebranded Through Marketing With A False Veneer Of Misleading Science). Blue Monday (ANDOTYWWRTMWAFVOMS) became a “not a thing” which happens as a result of holiday sellers, Sky Travel, and public relations company, Porter Novelli, selling holidays and public relating. They invented a formula which supposedly calculates that the third Monday in January is the most depressing day of the year and stuck what looks like a scientist on the front to complete its fancy-dress costume of sexy fake science concept. Needless to say, the average mood of everyone is too complex a thing to calculate with the simple equation being touted. Saying it can is a horrendous misrepresentation of the scientific method, human emotions and mental health. The added scientist, Cliff Arnall, is not a doctor or a professor of psychology. Or of anything. Saying he is is…

It’s difficult to argue with the success of the Blue Monday (ANDOTYWWRTMWAFVOMS) idea as a piece of marketing. On the day itself, the number of companies, including charities, that use the term to promote their products or causes is vast. With the general theme of spending money to improve your mood, Blue Monday (ANDOTYWWRTMWAFVOMS) is used to sell pretty much everything; be that the holidays it was designed to sell, cars, chocolate or financial advice. Perhaps more subtly, some groups have tried to re-purpose Blue Monday (I’ll stop now). They argue that while the supposed science might be a gargantuan heap o’ nonsense, it can still be a day to consider and support those who are unhappy. In addition, a lot of people have put a lot of work into explaining why, as a scientific concept, Blue Monday has the same credibility has half a brick with a picture of Dr Emmett Brown sneezed onto it by a guinea pig. So much so, that the publication of pieces debunking the science of Blue Monday have become as much of a tradition as the shower of gaudy sadverts.

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This dog is more scientific than the formula for Blue Monday. (Attribution).

For the last few years, I have gained the impression that the pieces attempting to counteract the Blue Monday information have become more common than the items using its selling power. If this was indeed the case, the main thing keeping Blue Monday alive would be the valiant efforts to kill it. This could be placed in the Venn diagram of ironic things and bad things. However, whether this is the case is far from decided. While I have seen the same claim from others, my perception that anti Blue Monday work is more common than pro Blue Monday work is just that, a perception. Perceptions are at risk of bias.

Confirmation bias would mean that I might be interpreting information in a way that confirms my pre-existing beliefs. All the evidence I’ve seen shows that confirmation bias exists. The Baader-Meinhof phenomenon (or frequency illusion) would mean something that’s recently been noticed by me, suddenly seems to occur at a greatly increased rate. Once you’ve noticed the Baader-Meinhof phenomenon, you’ll start seeing it everywhere. Finally, the perception that anti Blue Monday work is more common than pro Blue Monday work might be the result of an echo chamber. I’m more likely to associate (digitally or in the great outdoors) with people who hold similar points of view to me. I’ll therefore see opinions the same as mine with greater frequency, and if I’m not careful will come to believe that those opinions are the most common. Everything I’ve seen on Twitter confirms I’m right.

One potential antidote to the plethora of human bias is correctly analysed data. I didn’t have that, so I took to the internet. On 16th January 2017, I searched for the term, “Blue Monday” on Twitter. I didn’t specifically use the hashtag because I wanted to avoid people or organisations using it just to make their tweets more locatable on the specific day. On a separate note, SEX! I then counted the tweets that seemed to believe the effect of Blue Monday, the tweets that actively opposed the effect of Blue Monday, and the tweets that didn’t believe Blue Monday, but wanted to use it to at least gain some benefit. I did this until the total tweets I’d counted reached 100. To be counted, a tweet had to at least hint at belief in Blue Monday or otherwise. It couldn’t just spout a load of a nonsense about sofas and then end with a hashtag. I also did a similar thing with Google (incognito window to avoid the influence of my search history) to count sites, news items, blog posts etc. and place them in the same categories as were used for the tweets. This was also completed when the total links reached was equal to 100. I later checked the Google search o a separate device and found the resulting list to be practically the same.

The results can be seen below. In summary, the pro Blue Monday items were much greater in the number than the anti Blue Monday items. These were both much more prevalent than items trying to re-purpose the day. My perception was wrong, and unfortunately the work to demonstrate that the idea of Blue Monday is anti-scientific rubbish appears to still has some way to go.

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Pie part showing the proportion of pro Blue Monday, anti Blue Monday and re-purposing Blue Monday items.

 

One thing to note however, was that out of the pro Blue Monday items, 72% were advertisements. As discussed, these would make the argument that it’s the saddest day of the year so why not buy chocolate/hair gel/happiness? It is unclear to what extent the people behind these believe that Blue Monday was a scientific concept. While their adverts vaguely hint at belief, it’s just as likely that the mention of Blue Monday and its supposed effects are being used as devices to enhance how noticeable their brand is on a specific day. An increasingly difficult task given how common the use of the Blue Monday “brand” is. It seems to me that an advert that went with something other than Blue Monday marketing on the third Monday in January would be the one to stand out.

I’m not sure why efforts to educate people as to the non-scientific origins of Blue Monday are not working or even if they are actually not working in the first place. As discussed, it’s possible people know all of this, but find the term useful for their purposes; whether these are charitable or otherwise. Indeed, some news outlets may be using anti Blue Monday work to join in and take advantage of the temporary interest while maintaining an appearance of credibility. There’s no point in having your cake if you can’t eat it.

Ultimately and unfortunately, it appears that not much can be done about the Blue Monday juggernaut. I might still hold out hope for those valiantly explaining the gibberish behind the claims and even for those re-purposing the day for more noble causes. Judging by the current proportions, these efforts need to increase or change their methods to become more effective. How? I don’t know, although at least I’ve got nearly a year to think about it.

Why Pudsey Bear is awful: An annually pointless grudge.

A bear that isn't Pudsey. I wasn't sure on the copyright and didn't want to give him another reason to come after me.

A bear that isn’t Pudsey. I wasn’t sure on the copyright and didn’t want to give him another reason to come after me.

Every year in connection with Children in Need I tell the story of why I don’t like Pudsey Bear. I’m told by my friends (who despite what I’m told by others, do exist) that it wouldn’t be a real Children in Need without this story. They’re humouring me of course, but humouring me is 92% of the work of being my friend, so that’s fine.  I apologise if you started reading this thinking it was a complex critique of the inadequate wealth redistribution of Children in Need or a political discourse on how if society were better we wouldn’t even require Children in Need.  I don’t know if the former is true and while the latter certainly is, there are people far better qualified than I am to discuss it. I’m afraid my story is a short, bitter, pointless grudge against a monocular bear associated with a worthy cause. If you like, at the end, you can tut and say “One night isn’t Children in Need, children are always in need.” Yes.

Are we sitting comfortably? Then I’ll begin.

As a much younger man, a child even, I was ill and had been to the see a doctor. I can’t remember what the illness was. I imagine it was probably just a virus that had gone on a bit too long or possibly the ongoing inflammation of my pedantry gland.  Of course I would be remiss if I didn’t point out that the pedantry gland doesn’t exist. After leaving the clinic, in fact just outside the clinic, I did a manly collapse (fainted). On my trajectory towards the ground, I decided that my head should take a slight detour towards the wall. I broke my glasses. Like most people who wear them, (*narrows eyes at hipsters*) I need my glasses for seeing. As a result, this was almost literally adding insult to injury. Actually, I guess it was just adding inconvenience to injury. As I lay there, bewildered and pathetic, head hurting, glasses broken, I notice a blurry figure approach out of the blurry distance into the slightly less blurry foreground. It was Children in Need at the time and this figure was Pudsey Bear! He was obviously out collecting money for Children in Need. That being the thing that he’s in to. Who better than the mascot of Children In Need to help a child in need outside a healthcare professional’s building? Pudsey stepped over me and carried on walking.

I’m not a fan of Pudsey Bear.

“Perhaps Pudsey didn’t see you, his vision can’t be that good.”

“Why did he step over me and carry on down the street instead of tripping over me and carrying on towards the pavement?”

I’m not a fan of Pudsey Bear.

Another acceptable bear.

Another acceptable bear.

It is known from studies into altruism, that the decision to stop and help someone is influenced by a number of factors. If people feel they are short of time, see someone is bleeding, think there are lots of people around so one of them will help (diffusion of responsibility) or simply don’t identify with the person who needs assistance, then they are much less likely to engage in altruistic behaviour (the bystander effect).

Perhaps Pudsey was late for an important bear appointment, was put off when he saw I was losing haemoglobin, thought one of the other people would help me and noticed I wasn’t a bear like him, so didn’t help. Perhaps Pudsey’s just awful.

I’m not a fan of Pudsey Bear.

I am a fan of the work done by Children in Need. They do good work that shouldn’t be necessary. So please give generously. Because Pudsey won’t.

Or there are lots of good charities, so you can pick one. You might as well, otherwise reading this stupid story about my ridiculous grudge against a visually-impaired ursine has been a complete waste of time.

Why I Don’t Like Pudsey Bear: A short, pointless, grudge story.

A bear that isn't Pudsey. I wasn't sure on the copyright and didn't want to give him another reason to come after me.

A bear that isn’t Pudsey. I wasn’t sure on the copyright and didn’t want to give him another reason to come after me.

Every year in connection with Children in Need I tell the story of why I don’t like Pudsey Bear. I’m told by my friends (who despite what I’m told by others, do exist) that it wouldn’t be a real Children in Need without this story. They’re humouring me of course, but being my friend is essentially 90% humouring me so they get a pass.  I’m sorry if you started reading this thinking it was a complex critique on the inadequate wealth redistribution of Children in Need or a political discourse on how if society were better we wouldn’t even require Children in Need.  I don’t know if the first one is even true and while the second one certainly is, there are people far better qualified than I am to discuss it. I’m afraid my story is a short, bitter, pointless grudge against a monocular bear associated with a worthy cause.

Are we sitting comfortably? Then I’ll begin.

As a much younger man, a child even, I was ill and had been to the doctor’s. I can’t remember what the illness was. I imagine it was probably just a virus that had gone on a bit too long or possibly the ongoing inflammation of my pedantry gland.  After leaving the clinic, in fact just outside the clinic, I did a manly collapse (fainted). On my trajectory towards the ground I decided that my head should take a slight detour towards the wall. I broke my glasses. I need my glasses for seeing (like most people who wear them, except maybe hipsters. I’m sure there are other examples) so this was almost literally adding insult to injury. Actually I guess it was just adding inconvenience to injury. As I lay there bewildered and pathetic, head hurting, glasses broken, I notice a blurry figure approach out of the blurry distance into the slightly less blurry foreground. It was Children in Need at the time and it dawned on me that this figure was Pudsey Bear! He was obviously out collecting money for Children in Need. That being his thing. Who better than the mascot of Children In Need to help a child in need outside a healthcare professional’s building? Pudsey stepped over me and carried on walking.

I’m not a fan of Pudsey Bear.

“Perhaps Pudsey didn’t see you, his vision can’t be that good.”

“Why did he step over me and carry on down the street instead of tripping over me and carrying on towards the pavement?”

I’m not a fan of Pudsey Bear.

I am a fan of Children in Need. They do good work that shouldn’t be necessary. So please give generously. Because Pudsey won’t.

Or there are lots of good charities, so you can pick one. You might as well, otherwise reading this stupid story about my ridiculous grudge against a visually-impaired ursine has been a complete waste of time.